The Heartland Homestead Conference - Campbellsville Kentucky Prepper Show

Why vendors should come:

The Heartland Homestead Conference (HHC) offers vendors a unique opportunity to engage directly with a community deeply interested in preparedness, sustainable living, and homesteading. Here are several compelling reasons why vendors should choose to participate in the HHC: Targeted Audience: HHC attendees are specifically interested in preparedness, homesteading, and sustainable living. As such, vendors offering products or services in these areas will be directly targeting their core demographic. Networking Opportunities: The HHC is a great place to meet other businesses, potential collaborators, and thought leaders in the preparedness and homesteading field. These connections can lead to partnerships and collaborations that extend beyond the conference. Brand Visibility: Participating in the HHC allows vendors to increase their brand visibility and recognition within the communities. This exposure can lead to future sales and opportunities. Educational Opportunities: Vendors will have the chance to learn from others, attend workshops and talks, and stay updated on the latest trends and developments in the fields. Community Building: By participating in the HHC, vendors contribute to building a strong, vibrant community dedicated to sustainable practices and self-sufficiency. This involvement can enhance a brand's reputation and demonstrate its commitment to these values. Marketing Support: The HHC organizers will promote participating vendors in conference marketing materials, amplifying their reach to potential customers who may not be able to attend the conference. Product Feedback: Interacting directly with attendees gives vendors valuable feedback on their products. This can help with future product development and improvement. Sales Opportunities: Finally, vendors will have the opportunity to sell products directly to attendees, providing an immediate revenue stream during the conference. Participating in the Heartland Homestead Conference thus provides a multi-faceted opportunity for vendors, combining sales, networking, learning, and community building in a single event.

Our expected attendance:

We are expecting around 500-1000 attendees; last year we had 100 cars checked in, and each car had between 2 and 6 people in it. We already have had several people sign back up and are predicting many more.

Here's how we plan on getting the right people in the door:

Heartland Homestead Conference 2023 - Advertising Strategy Our advertising strategy for the Heartland Homestead Conference 2023 is built upon a multi-pronged approach, leveraging the reach and influence of social media, the captivating power of our digital magazine, and the personal touch of word-of-mouth. 1. Social Media: Social media channels provide the primary vehicle for reaching a wide audience quickly and efficiently. Our social media strategy will focus on regular, engaging content across all major platforms - Facebook, Instagram, Twitter, and LinkedIn. Regular Updates: We will post frequent updates about the conference, such as information about speakers, schedule, workshops, and vendors. Engaging Content: We will share photos and videos from past events, and teasers for this year’s conference to generate excitement and anticipation. Promotions & Contests: We will run social media contests where attendees can win prizes for sharing our posts, tagging friends, or using our event hashtag. This not only promotes engagement but also extends our reach. Live Sessions: We will host live Q&A sessions, interviews with guest speakers, or behind-the-scenes peeks on our social media platforms to engage with our audience and create buzz around the event. 2. Digital Magazine: Our digital magazine will provide a deeper dive into the conference's offerings and behind-the-scenes look at the planning and execution of the event. Featured Articles: We will publish articles related to the conference, including interviews with guest speakers, profiles of workshops, and previews of the vendors. Ads and Banners: We will use visual ads and banners within the magazine to catch readers' attention and provide them with key information about the conference. Exclusive Content: We will offer exclusive content related to the event for digital magazine readers, incentivizing subscriptions and readership. 3. Word-of-Mouth: Word-of-mouth remains one of the most trusted forms of advertising. We will encourage and facilitate this through: Incentives for Sharing: We will provide incentives for attendees who successfully refer others to the conference. This could include discounts on merchandise, special recognition, or other perks. Testimonials: We will share testimonials from past attendees on our social media platforms and digital magazine to show the value of our conference. Community Engagement: We will actively participate in local community events and related gatherings to spread the word about the conference. Our advertising strategy aims to create a comprehensive and integrated approach that builds excitement, provides valuable information, and ultimately encourages attendance at the Heartland Homestead Conference 2023.

Our experience with shows:

This will be our second Homesteading conference with the first being a great success. both organizations have years of experience planning shows locally.

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